Sunday, June 13, 2010

Low Cost Airfares aim to attract World Cup visitors to Cape Town

Cape Town Tourism and Cape Town Routes Unlimited, have joined forces in a bid to win Cape Town more visits from 2010 World Cup fans who may be based in other centres . The website of Cape Town travel says “Cape Town is one of the places of a lifetime and that you haven’t seen South Africa if you haven’t been to Cape Town. “This is a city of experiences, a city designed to delight your senses, stimulate your mind and satisfy your thirst for fun and adventure”. There is still plenty of affordable accommodation available in Cape Town and Cape Town Tourism has partnered with low-cost internal airlines Kulula, Mango and 1Time to offer affordable flights to Cape Town. This campaign breaks new ground, in an arrangement with low-cost internal airlines Mango, Kulula and 1Time. Usually keen competitors, they have agreed to share in a series of ads to promote awareness of affordable Cape Town accommodation packages coupled with low airfares.

Visitors to South Africa who may not have been planning to include a Cape Town holiday should not miss this opportunity. Cape Town Tourism and their extensive list of accommodation establishment members, in partnership with these airlines, will offer incredible deals on Cape Town escapes during the World Cup period, and will launch the “Come to Cape Town Campaign” on 13 June , 2010 making it really affordable to fly and stay in Cape Town for a few days between matches. Cape Town travel is promoting one-way flights from R700 between Johannesburg and Cape Town and accommodation from less than R500 per person per night; the offer is valid from until July 31; subject to availability. Tourists may book online through Cape Town Tourism’s website:

Attractive flight specials will be promoted through in-flight and Web based promotions by all three airlines. A series of print ads will also run in local newspapers over the next three weekends, and a local and international PR campaign will continue to drive the message that Cape Town cannot be missed.

The dynamic Chief Executive of Cape Town Tourism, Mariette Du Toit-Helmbold points out that it would be a great pity to miss out on Cape Town when visiting South Africa. “With countless accolades to back this statement up, I can only say that Cape Town is one of the places of a lifetime. You’ve come so far; don’t miss out on this extraordinary opportunity to soak up the electric atmosphere while exploring one of the most beautiful cities in the world!”

“Cape Town is going to be all about the atmosphere. We have great entertainment lined up, our restaurants and bars are primed, and the activity hubs in the inner city, V&A Waterfront, FIFA Fan Fest and Green Point areas are going to generate an incredible soccer experience – all within easy walking distance of each other. The packages we have put together mean that it is actually really affordable to hop on a plane and stay with us for a few days between games.” “It’s a bit of a secret, but Cape Town is as good in winter as it is in summer – it’s just different – more about a brisk walk on the beach than lying under the umbrella,” commented Mariette.

Most accommodation establishments in the non-hotel sector have realised that they need to be really competitive during the “Secret Season”, which is our winter, because of the lower than expected number of visitors for the 2010 World cup. Make good use of the choice available in the Internet to shop around for affordable Cape Town accommodation.

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